With a whopping $1 billion price tag Facebook has acquired Instagram, the booming photo-sharing website. Andrew Rivkin calls it a ‘match made in heaven’ for the two social media giants. Facebook paid $300 million in cash and 23 million shares worth of stock for the photo-sharing service at approximately $30 a share. Andrew Rivkin notes that this is Facebook’s largest acquisition to date. Facebook said it would use Instagram — which lets smartphone owners take, edit and share photos with friends — to boost its presence on mobile devices, something it said “is critical to maintaining user growth and engagement over the long term.”

Facebook acquires Instagram for $1 billion
The relatively simple Instagram app which has 30 million users, but lacks a known revenue stream, has grown tremendously according to Rivkin over the past two years since its startup. While the app already has some degree of integration with Facebook, Zuckerberg’s goal for the photo-sharing service is to help spread the app and brand to even more people. Andrew Rivkin notes that the Instagram app is only offered on the Apple iPhone and more recently on the Android platform. Rivkin anticipates that it will shortly be available for RIM’s Blackberry, adding even greater exposure to the seemingly simple app.
Andrew Rivkin notes that within three days of Instagram being available on the Android phone, it was ranked number three in the U.S. Google Play Store, which is an incredible feat considering the amount of existing apps available. It seems to be that the simpler the app, the more successful it is. This is especially true with the highly successful Angry Birds app. It will surely be interesting to see what Zuckerberg, the 27 year-old billionaire, does with his latest acquisition.






